Private Markets Allocation To Climb In 2025 – Blackstone

Amanda Cheesley

16 May 2025

Blackstone’s survey – Advisor Pulse – is a quarterly survey of more than 300 financial advisors across the globe, uncovering their beliefs and attitudes toward private markets investing. The latest survey reveals strong advisor interest in private markets, with 81 per cent planning to introduce them to clients for objectives such as capital appreciation, income generation and diversification.

While most advisors allocate at least 5 per cent to private equity and private credit – one of the fast-growing segments over the past 15 years – allocations to private real assets, such as infrastructure and real estate, are also popular for their potential to enhance returns and stability across market conditions, the survey shows.

Private infrastructure and private real estate have the potential to provide a range of benefits in investor portfolios across market environments, the firm said. They have a track record of delivering capital appreciation, income generation, inflation mitigation, and low correlation to traditional public asset classes.

Nearly all surveyed advisors want clients to consider private markets: 81 per cent of advisors said they plan to introduce private markets to clients who have not allocated yet. Given the wide range of objectives clients can pursue with private markets, advisors see broad applicability.

A majority of advisors allocate at least 5 per cent to private equity in growth-oriented client portfolios. Global family offices have an average allocation of 22 per cent to private equity in portfolio – while only 10 per cent of surveyed advisors approach that level.

For income-oriented client portfolios, a majority of advisors also allocate at least 5 per cent to private credit. Private credit has been one of the fastest-growing segments of the financial system over the past 15 years, with the potential to offer higher yields and less market volatility than traditional fixed income investments.

Most advisors allocated to private real assets for capital appreciation and income generation , the survey reveals. Private infrastructure and private real estate have the potential to provide a range of benefits in investor portfolios across market environments.

US-based global private markets investment firm Hamilton Lane has also just published an online survey on the outlook for private market allocations showing that private market allocations are rapidly becoming a significant portion of advisors’ book of business in 2025. Advisors plan to allocate more to private markets, with 56 per cent saying they’ll increase overall allocations in 2025, the survey reveals.